Why social media? Well, if you thought you were just going to buy a food truck and cook food all day, then you are terribly mistaken. Yes, that is going to be your main job — there’s no doubt about it — but you will have so many other duties on top of that when you finally break into the food truck industry.
For example, you are going to have to train — and manage — your employees. You will also have to set up catering gigs, and negotiate deals with prospective clients as a result. You will also have to run a business, because you are, in fact, running a business. Operating a kitchen might be the most important ingredient, if you will, but mobile kitchen owners have an endless amount of tasks and duties.
On top of everything else that a food truck owner has to juggle in the kitchen and at the food truck business in general, said food truck owner will also have to market, and that is where social media comes into play.
Are you new to social media? Do you consider yourself a guru in that department? No matter what the case, you are either going to have to become an expert in this area. Or you can hire someone who is an expert.
Social media alone can help you gain an overwhelming amount of customers. Not to mention, your competition is likely on it. You don’t want them to get an upper hand on you, do you?
One might be wondering what social media networks they should be on. While there seems to be an endless amount of social media networks out there, and you can join as many as you want — well, as long as you have enough time for each one, that is — we recommend new food truck owners, and mobile kitchen owners in general, to use the three below.
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3 Social Media Networks That All New Food Truck Owners Need To Be On
Facebook is one of the best social media networks for any business owner, no matter what the field might be. One of the biggest reasons behind that is because everyone seems to be on it — everyone seems to have a Facebook account. Whether you like it or not, you need to go where your audience/followers/customers are, and if they are all on Facebook, then you need to follow them there.
Facebook is great for not only sharing content, but also engaging with your customers. It’s the perfect place to leave your followers a quick note, like where you are going to be on a particular day, and it’s also the perfect platform to post all of your food truck pictures. Not to mention, while you are the authority figure, Facebook provides you with a setting to ask your followers questions, and that feedback is essential if you want to bring your food truck business to the top.
On top of that, you can also lure customers to your website through Facebook, and you can also target your audience. Facebook is a must if you are a business owner, no matter which industry you are trying to conquer.
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Snapchat is just fun. It really is.
Snapchat might not be the best platform when it comes to engaging with your audience. However, it is the perfect platform to show off what’s going on at your food truck during the present moment. People want to see that kind of stuff.
With Snapchat, not only can you show off pictures of your food truck (and the food) during the present moment, but you can also do this same procedure in video fashion.
With Snapchat, you are, in a sense, taking your customers behind the scenes of your food truck. This can especially be exciting for them when you are at a catering gig or food truck event.
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Instagram is perfect for pictures, and videos as well. Think of it as a photo album for your food truck business. This is the place where all of your pictures (and videos if you decide to go that route) are.
Yes, you also have photo albums on Facebook, but Instagram was specifically designed for this purpose. Like Snapchat, you can take your customers behind the scenes with some of your photos on Instagram.
The more pictures of your food, the better — always remember that. Although you might be doing most of your videos on Snapchat, just remember there is also an Instagram Stories feature that is essentially the same thing as Snapchat, or is at least the same concept.
Social media is a very important part of your food truck journey. It’s the perfect platform to target your audience, to stay connected with them and to show off everything your mobile kitchen has to offer, as well as give out important information. All food truck owners need at least one of the above platforms.
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