If you have been part of the food truck industry for quite some time, you can likely come to this conclusion: Owning a mobile food truck is more than just being a chef, which means strategies like email marketing also come into play.
If you are new to the industry or are browsing food trucks for sale, then great — this article is still for you. In a nutshell, there are many businesses making email marketing mistakes left and right, but these are three mistakes kitchen owners can easily avoid.
RELATED: Digital Marketing Tips For Food Truck Owners. Digital marketing is a big part of the process. Yes, even for folks who own a food truck business.
Food Truck Email Marketing Mistakes That Can Easily Be Avoided
- A Weak Subject Line
- Not Getting Permission
What exactly do we mean by errors? Typos. While this email marketing mistake might seem like an obvious one, it is still being made all of the time.
The key is to really take your time with emails. If it fits in the budget, hiring someone to run your email marketing strategy altogether would be a great idea. If not, then using old-fashioned tips — like having a business partner read over your emails before you send them out — will also do the trick.
A Weak Subject Line
A weak subject line could crush an email immediately. After all, if your subject line isn’t engaging, then there is a good chance that a customer won’t even click on the email, no matter how great the content is.
Your main goal here is to get the customer to click on your email, food truck owners.
RELATED: Branding Tips For Future Food Truck Owners. Branding is huge for your business, so make sure to take these tips to heart.
Not Getting Permission
Mobile kitchen owners, please take the time to get permission from your customers before you email them. With this email marketing mistake, it’s simple: It is unethical to email a customer without getting permission, so simply avoid it at all costs.
While there are plenty of email marketing mistakes that food truck businesses are making all of the time, these are three basic ones that can easily be avoided.
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