As of 2018, there were almost 6,000 food truck establishments. That number has doubled since 2013!
Are you thinking about offering your food at the next local food truck festival? Then you’ll want to know how to make your vehicle stand out from the crowd. Read on for our best tips!
Make Sure Your Branding Is on Point
When you think of major food brands, what pops into your mind? With McDonald’s, it’s the golden arches—with Wendy’s, it’s their red-haired mascot.
Having strong branding means people will quickly recall your business name and image. What does this mean for you? You need to make sure the branding on your food truck is on point.
Often, the best thing is to keep things simple but striking. This strategy gives you maximum impact and also minimizes confusion.
Use a Vehicle Wrap to Attract Attention
A vehicle wrap is an excellent way to not only attract attention, but also to bring your branding to life. You’ll want something that stands out, but make sure you keep it in line with your branding to form a cohesive message.
Lettering on the vehicle wrap should be large enough to see in a crowd or from a moderate distance. The text might look plenty big when you’re standing right next to it, but take into consideration how big it needs to be for someone to see from a good ways. That way, you’ll draw in more potential customers.
The same goes for any images you use. If you have an exterior TV menu with food photos, make sure they are large enough for people to see from farther back in the line.
Perk up the Front of Your Food Truck Area
People don’t just attend food truck festivals to stuff their faces. They go for the overall experience, which is why you’ll often find entertainment such as bands, piano players, and more at the best food truck festival in town.
To add to this atmosphere, you might want to consider sprucing up the area right around your food truck.
For example, if you’re selling lobster rolls, you can expand on this theme by placing beach chairs and umbrellas up front. For an extra touch, you can even put a few beach balls around and have a sprinkle of sand on the ground.
The sky is the limit, just make sure any extra flair you add complements your branding, and that it’s allowed per festival rules.
Stand Out at the Next Food Truck Festival
Now know what you can do to make your vehicle stand out at your next food truck festival!
While it’s true that your food should speak for itself, good marketing is a way to snag first-time customers. Otherwise, your food won’t even get the chance to reach people’s palates. Branding piques their interest; your amazing food is what keeps them coming back again and again.
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