Keep on trucking.
The food truck industry is growing rapidly. It is valued at more than one billion dollars, with nearly 25,000 businesses on the road.
If you want to run an affordable and fun restaurant, a food truck is perfect for you. But you are going to have a lot of competition. How can you stand out?
Here is a guide to the most popular foods in food truck cuisine.
Burgers are an all-American classic. They’re easy to make. Throw some beef on a grill, brown it on both sides, then slide it in between two pieces of bread.
Yet there are thousands of street trucks selling burgers. To be successful, you will need to put a spin on your burgers.
Use bison, ostrich, turkey, or lamb. These meats are healthier than beef, and far fewer trucks sell them.
Top your burgers with interesting cheeses, like sharp cheddar, Swiss, or feta. Add other interesting toppings like bacon, avocado, and fresh-made sauces. Use potato rolls and French bread instead of white burger rolls.
You’ll also want to have creative sides. Sell loaded fries, poutine, and baked potatoes.
Pizza is only second to burgers as the most popular street food. It’s also simple. Put some cheese and sauce on some dough and throw it in the oven.
But people want more than Prego sauce and shredded mozzarella. Make your own tomato sauce. Infuse crushed tomatoes with onions, garlic, and fresh spices—or try something different to put a unique spin on your pies.
Spice things up a bit: try using freshly sliced buffalo mozzarella as your cheese. Top your pizzas with fresh meats and vegetables.
For best results, cook your pizzas in a wood-fired oven. Let your customers see you roll dough, prepare toppings, and bake their pizzas. The more authentic the pizza is, the more they will want to buy it.
Curry is popular throughout Asia for its affordability and strong flavors. Few food trucks sell curry in the United States, so you will stand out all the more for selling some good ones.
Stew chicken with ginger, turmeric, coriander, and other spices. Serve over Basmati rice, and side it with naan bread.
Curry is also a great option if you want to sell vegetarian foods. Stew chickpeas in coconut milk and diced tomatoes. Stir in ginger, cayenne, and lime juice.
Experiment with sweet potatoes, green beans, and carrots. Curry takes longer to cook than other dishes, but it has rich flavors unmatched in those dishes, and it’s a big crowd pleaser.
Falafel is another popular street food in the Middle East, North Africa, and Asia. Like curry, falafel has flavors not found in most American dishes.
Soak chickpeas in water until they loosen. Dry the chickpeas, then mix them with garlic, onions, and herbs in a food processor. Form them into small balls and deep fry them.
Serve falafel with tahini sauce and fresh vegetables. Wrap them in a pita for easy transportation.
Go to the Experts on Food Truck Cuisine
Food truck cuisine is ever-evolving. Keep up with demand by standing out in your marketplace.
Make burgers made from different meats. Use fresh and premium ingredients in your pizzas. Serve non-American street foods, like curry and falafel.
Keep searching for new food menu ideas, but be sure and talk to mobile food truck experts before launching any food truck. To get started on your own truck today, contact us for a free quote.
Interested in getting into the food truck industry? Follow this link to request a custom quote.
For more food truck advice and inspiration, check out the rest of our blog here.