There comes a time when a food business owner visits the path that’s expansion, and that tends to be the case no matter what type of food business we’re talking about (from a sit-down restaurant to a food cart).
With that said, whether you own multiple restaurants or not (no matter what form they come in), you might be thinking about expanding in the form of another location.
Before you decide to open up another sit-down restaurant, we encourage you to consider a food truck business. And we will be highlighting some of the benefits of expanding with a food truck business below.
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Benefits Of Expanding With A Food Truck Business
- You Don’t Have To Pick One Perfect Location
- This New Journey Should Be Cheaper
- You’ll Gain A Mobile Billboard
- A Food Truck Can Be Your Experimenting Machine
- You Can Add A Catering Service To The Mix
5.) You Don’t Have To Pick One Perfect Location
One of the biggest challenges of opening another brick-and-mortar location is finding the right spot. With a food truck business, that will be less of an issue for the simple fact that you won’t have to pick one perfect location — your business is on wheels so you can travel to many different places and serve your food.
This means you will be able to test out as many locations as you would like and increase your target audience as a result. If a location doesn’t lead to a lot of sales, then you can simply find a new one. Not only that but with a food truck business, you’ll likely be traveling to multiple locations on a weekly basis, so you can, of course, attract people in different areas.
4.) This New Journey Should Be Cheaper
One of the top reasons to expand with a food truck is the fact that this expansion option should be cheaper … even if you decide to go with a high-end food truck (which we highly recommend, for a food truck is the foundation of your business and you shouldn’t cut corners in this department).
From startup to overhead costs, a food truck tends to be less money than a sit-down restaurant. No matter how great your sales are, saving money should be music to your ears.
3.) You’ll Gain A Mobile Billboard
As a result of your logo and name being right there on the food truck, you will, in theory, gain a mobile billboard once you open up a mobile kitchen. So not only are you advertising for your food truck but you’re also advertising for your restaurant locations. You’re also spreading brand awareness, and this is taking place whenever your food truck is visible.
The best part is this advertisement will be an ongoing process and it won’t cost you any money — well, technically you’ll have to pay for gas, but you’re traveling from one food truck location to the next.
Over time, people will start recognizing your food truck, and they will likely start associating it with your restaurants as well.
2.) A Food Truck Can Be Your Experimenting Machine
It’s not always easy to experiment at a sit-down restaurant since the menus are bigger; however, menus tend to be smaller at food trucks and it’s also well-known that food trucks are unique when it comes to food fusion and twists on normal food items.
Therefore, you can experiment with your meals at your food truck business before adding them to the menus at your sit-down restaurants. The best part is you’ll be making money off of these experiments.
1.) You Can Add A Catering Service To The Mix
Catering events will become that much easier — and more manageable — with a food truck. After all, you’ll have all of the equipment and food right there in your food truck that is mobile.
Some food businesses might have to rent vehicles or hire an outside company to help with catering services, but that won’t be the case if you have a food truck since mobile kitchens were made for catering.
So, whether you just plan on adding on a catering service and making it easier to handle with a food truck, or you plan on solely using your food truck as a catering service, your catering business should receive a serious boost once you open up your very own mobile kitchen.
While there are an endless amount of reasons why you should expand your restaurant business with a food truck, we believe the five above are some of the most important reasons.
And with that said, we look forward to seeing you in the food truck industry in the near future.
Looking for more food truck advice? We have you covered with the article below (preview included).
9. Do Your Homework Via A Massive Amount Of Research
This is a tip that a lot of food truck owners don’t listen to before making the giant leap. They don’t do their homework, and they think they are great cooks (and they probably are), but the problem lies in the fact that being a great chef in this industry is not enough.
Why? Well, because there is so much to being a food truck owner, which is why you need to do your research on everything before buying your mobile kitchen. Read articles and books, listen to podcasts, ask around, go to conferences, talk to current food truck owners — anything!
Do. Your. Homework.
If you don’t, and if you do become a food truck owner, then you will likely struggle until you learn the ins and outs of this industry.”
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