The summer is upon us, which means more and more people are going outside to enjoy the weather on a daily basis. If you are a food truck owner who is living in a city that actually has seasons (such as New York or Chicago), then you have probably noticed the boom in customers. Summer is the busiest time of the year for mobile kitchen owners, after all.
While business is booming and that is great when it comes to profits, it is still important to keep your food truck lines manageable. Customers don’t like waiting forever for their food, especially if they have ventured to a kitchen truck.
So, what can you do? How can you make your lines shorter, but still bring in just as many customers? Well, you need your lines flowing smoothly at all hours. But how do you do that?
The Simple Step That Could Lead To Your Food Truck Lines Being More Manageable: Simplify Your Menu.
How can you simplify your menu, some food truck owners might be asking?
With These Simple Steps
- Make Your Menu Smaller
- Organize Your Menu Better
- Make Your Menu One Page
- Stick To Your Concept
Of course, all-star customer service comes into play as well, among other things. However, by making your menu smaller, more organized, one page and sticking to your concept, you can make your food truck lines more manageable.
Your customers will have less to choose from. Big menus might be great in terms of variety, but they can also throw customers off. This leads to a customer not knowing what he/she wants, which leads to said customer taking more time to order.
With a food truck business, the idea is to have as many return customers as possible. If your menu is simple, but is still oozing with delicious meals, then your return customers are going to know exactly what they want before they even get to your food truck — and in no way is that a bad thing.
So, if your lines aren’t manageable this summer because they are so long, then (1) that is awesome, because your business is thriving, and (2) you can try to solve that issue by making your menu less overwhelming.
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