The title really does say it all: Being consistent in the food truck industry is a valuable weapon. That being said, food truck owners must make sure their product and services are consistently good. Really, that should go without saying. If your food and service is consistently good, it will keep customers coming back again and again.
Think of all of the stores you shop at, or stores friends and family members shop at. What do all of those stores have in common? Try this: They are getting repeat customers from either you, your friends or your family members, possibly all three.
Customers who come back for more is one of the main reasons why your mobile kitchen is succeeding. Those customers will continue to buy your delicious product. Plus, they likely will continue to tell others to try out the food that your kitchen truck serves. This means one key thing: Your food, perhaps your service, is so good that customers are coming back for more. And more … and some more after that.
Let’s say your food truck business starts getting a little too comfortable with the daily grind. Therefore, the food isn’t made with as much love (not all of the proper ingredients, or is rushed). How long do you think it will take customers to stop going to your gourmet food truck if your food isn’t high quality every time? Maybe one time is all they need. Then, they will tell their friends, and a downward spiraling trend of your mobile food truck losing business will go into effect.
Now, let’s worry about new customers. If your lunch truck has an off day, which it never should if recipes are being followed properly, there is a good chance that a person trying your food for the first time will never come back.
People are very picky with their food, as they should be. It keeps the (human) engine running, after all.
There are many ways to increase business for your mobile kitchen trailer, and things like social media and advertising in general are key ingredients for that. However, no matter how many people you reach on social media and no matter how many dollars you drop in advertisements, it will mean zero if your product and services aren’t running at 100 percent all of the time.
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