In this episode of Food Trucks 4 Thought, we share with you a great place to find Food Truck related information, including books that can really help you jump start your food truck or mobile business.
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2.) Go To The Customers
Your sit-down restaurant can’t go to the customers, and this concept is why many restaurants fail, for some restaurants are simply in better areas than others in terms of tourist hotspots and foot traffic. A bad location alone could make it difficult to attract new customers and keep sales up.
Well, with a mobile kitchen, your business is mobile, so you can go to your customers. This can help you expand your target audience since you will be able to travel to many different areas and you might also enter food truck events. You can also advertise your restaurant(s) at your food truck (and vice versa).”
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