Orlando, FL, February 27, 2015. – In a bold move to be the pioneer of a new concept for the food truck industry, with the seasoned pros such as Chick-Fil-A, Taco Bell, California Pizza Kitchen, White Castle and more, Philly Connection® has created mobile food truck franchise opportunities that offer a ton of benefits. This new trend comes following years of study and research by major players. And it has created somewhat of a frenzy of sorts for others to follow. Furthermore, this provides affordability for many individuals to become a franchisee.
With their recent successes leading up to the crowning of exclusive builder of Philly Connection Food TrucksTM franchises, Prestige Food Trucks is ready to provide everything the execs at Philly Connection® need. Says Jeremy Adams, EVP of Prestige, “We’ve spent a considerable amount of time developing our strategy to be a complete food truck turnkey operation from soup-to-nuts to help people get into this lucrative and rewarding business. With that vision comes a responsibility to associate ourselves with the top players in the industry in Finance, Vehicle Wraps, Marketing, Design, and Promotions. When Philly Connection Food TrucksTM presented this opportunity, we jumped at the chance to give them all we’ve got. With their nationwide rollout plans, we have prepared ourselves to supply them with the excellent product and service that’s needed to keep pace with their demand.”
“Over the past two years, many small to large restaurant chains/franchises have shown significant interest in taking their brand/restaurant to the food truck industry,” stated Tracy Stein-CEO/President for Prime Pinnacle, the backer of Prestige Food Trucks of Orlando, FL. “Our research/data has shown that over 17% of the Top 200 restaurant chains have a mobile café / food truck presence. That’s a tremendously strong statement as to the value of a mobile brand extension,” Tracy continued. More and more restaurants are entering the food truck market: Starbucks, Dunkin Donuts, Boston Market, Subway, In-N-Out Burger, and more.
The list of key elements below explains why chain/franchise restaurants are entering the food truck/mobile café industry:
- Restaurant Chains and Franchises can extend their brand recognition immediately and exponentially while earning loyalty from new customers early on.
- Research for future locations of Brick-And-Mortar Restaurants, gaining important data on location and demographics for additional franchise value and security.
- Mobile/Roaming Billboard for Advertising/Promotions/Marketing.
- Testing and data gathering on new menu items and concepts for mass-production.
- The restaurant industry is highly competitive and establishing and maintaining brand loyalty and recognition early is key.
- Expand Catering profit center to multiple markets.
- Significantly lower cost for an individual or company to become a franchisee.
About Prestige Food Trucks
Prestige Food Trucks is the world’s leading custom food truck & trailer builder/manufacturer. They’re based in Orlando, Florida, however, they ship nationwide and internationally. Their commitment is to provide competitive pricing, top-notch quality and, finally, great customer service. Prestige Food Trucks also maintains, repairs, leases, and rents premium food trucks to a wide range of clientele from sole-proprietors to nationwide chains. Food trucks may be fully customized. More information about Prestige Food Trucks is available online at www.prestigefoodtrucks.com
Interested in getting into the food truck industry? Follow this link to request a custom quote.
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